CASE STUDY
Etsy and the art of SIEM Migration
50%+
Reduction in compute energy use
42%
Lower compute costs via committed-use discounts and optimization
2x
Increase in engineering experiments (AI, data analytics)
Overview
To support growth while improving sustainability and operational efficiency, Etsy migrated from on-prem data centers to Google Cloud and adopted Google Workspace for collaboration. The goal was to scale dynamically, reduce costs, enable innovation, and stay true to its values around sustainability and community.
The Challenge
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Inflexible infrastructure planning cycles (6–9 months)
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Difficulty scaling to meet traffic surges
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Growing operational costs and carbon footprint
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Lack of centralized cost visibility
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Need for modern, distributed collaboration tools
The Solution
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Migrated 5.5 petabytes of data to Google Cloud
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Enabled elastic scaling and cost-optimized infrastructure
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Leveraged BigQuery, Looker, and Google Cloud billing exports for real-time cost tracking
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Implemented AI/ML tools for personalized experiences
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Used Google Workspace (Docs, Sheets, Slides, Meet) to support remote-first collaboration
Summary
Etsy transformed its global e-commerce platform by migrating to Google Cloud and embracing Google Workspace. This shift enabled Etsy to significantly cut energy usage and costs, accelerate innovation, and empower its distributed workforce. Through enhanced cost visibility and sustainable operations, Etsy continues to deliver a human-centered commerce experience at scale.
Type
B2C
Industry
Retail & Consumer Goods
Headquarters
United States
About Etsy
About: Etsy is a global marketplace for unique and creative goods, empowering over 2.8 million sellers and offering 65+ million products. With a mission to Keep Commerce Human®, Etsy supports a diverse community—83% women and 95% working from home.